Just like in a restaurant, the way the user experiences the product determines whether that user has an extraordinary experience and whether that user will come back for another meal.
Read MoreAbout Me
I love understanding customers and connecting them to products and services they will love.
An amateur sleuth at heart and marketing executive by profession, I gather insights on customers and solve the mystery of how companies can tap into growth by meeting their customers’ needs. Whether its chefs, super fans, or coders, I marry my experience growth marketing at start-ups with my consulting experience advising marketing leaders at enterprises to build and execute strategy.
I’ve led marketing teams to develop brand strategy, design and launch products, and optimize marketing channels to meet revenue targets. I have an MBA from the Yale School of Management and dual degrees from The University of Texas at Austin, BBA in Finance and BA in Economics. In my free time if I’m not watching a crime documentary, you’ll find me testing new recipes in the kitchen, throwing ceramics, or exploring the city.
LinkedIn
Expertise
Through my experience consulting and marketing both for start-ups and enterprises, I’ve developed a strong toolkit enabling me to develop strategy at a macro level and at the same time tactically execute this strategy at a micro level.
Product Marketing
Researched, designed, and launched products to achieve product market fit.
Market Research
Versed in traditional and lean research methods like interviews, surveys, and observations.
Brand Strategy
Developed global strategic planning for brands across NAM, LAC, and EUR.
Testing + Optimization
Built and executed multi-variant tests to optimize acquisition funnel.
Articles
24
Apr
Apr
Featured: Built in NYC’s What For Lunch? 6 Companies With Catered Lunches
My favorite lunch? I’m going to cheat and say coffee. We have a Slack channel called #caffeinators dedicated to brewing delicious specialty coffee throughout the day.
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10
Jul
Jul
Yale Center for Customer Insights’s New York Comic Con
Understanding ‘super fans’ and discovering insights into their buying habits, especially as they relate to fan-made versus commercially licensed goods.
Read MoreLocation
New York, New York
Phone
(832)-364-9830
dhruti.deshpande@gmail.com
linkedin.com/in/dhrutideshpande/